Even Revel’s Facebook page bears their slogan that is new Wanted
It is the very first good news since Atlantic City’s latest casino started: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Using its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front side associated with the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the numbers for each of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 percent jump in comparison to last 12 months.
Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those prepared to wager, it would appear that at last Atlantic City’s efforts to mimic exactly what has struggled to obtain years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There ‘s no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.
Needless to say, while one good month is nice, for a property like Revel that’s been plagued with poor figures since it exposed just 15 months ago, an ongoing winning https://myfreepokies.com/more-chilli-slot-review/ streak will probably be necessary to persuade investors that the worst is finished. To that end, Hartmann says there will be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we can keep industry share numbers,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of home.
‘we have been deeply grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons using the name that is same took home $1 million following an Ohio casino error
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing ended up being televised and plenty of local media were on hand to catch a glimpse of the winner. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It absolutely was the moment of the life time for Kevin Lewis, who was simply in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino recognized that they had a problem that is major their arms.
Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis was into the crowd during the casino, another one had been watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
When the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on what direction to go. There were definitely plenty of options available to them: only the winner that is rightful’ the cash, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe decided to simply take another approach. Rather than make the men concern yourself with which one would ultimately receive the prize, they just awarded two million dollar awards rather: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So in keeping with our commitment to perform some right thing for our visitors, Horseshoe awarded a $1 million prize every single regarding the guys.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and his prize cash was never ever really in question. However the Lewis who showed up during the casino that night is grateful that luck ended up being on their side.
‘When I heard my title we stated, ‘God finally gave me a big win,” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being in the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have a lot in common. Not just do they share a name and play at the exact same casino, but they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being therefore generous in a situation such as this one is obviously to generate some good PR, and the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.
The big questions is, why?
No License to Deal
it may revolve around Caesars’ cap ability to secure a gaming license; or shortage thereof.
The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. But, it was not to be, plus in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge plus one they truly are still paying for. Caesars ended up being even provided a Wynn Resorts sub-concession back 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.
The problem lies in the reality that the Macau government has cut off issuing any additional gaming licenses beyond the present six concessions and sub-concessions, so Caesars form of shot themselves within the base by not taking the Wynn deal once they could. Never having themselves presented a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no 2nd opportunity to get into the absolute most profitable gambling region in the world now; an unfortunate reality for the company that carries the greatest long-term financial obligation load of any casino conglomerate nowadays: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And simply considering that the start of 2013, Macau has shown a growth of 16 percent over last year.
Caesars was busy doing some major internal company reorganization: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded online poker is next in line to launch in Nevada) and a well planned Baltimore casino right into a separate company that are going to be majority-owned by the moms and dad.
Clearly, buying and attempting to sell property for a profit is additionally not just one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d known as Caesars Golf, once they use it the market a year ago, and even that leaves them $40 million in debt, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in profits from the sale to pay their debt down.